The Magic of Co-Creating Content

Most of us get attached to the words we write. We rarely ask for feedback and our instinct is to get defensive when we get it. Many people find it hard to be gracious when someone else makes their pages bloody with a red pen (or track changes).

But the words we send out in the world could be so much better.

I’ve been writing and editing for over 30 years. Every day, my appreciation grows for how much better content becomes with input from others. Ideas are clarified, paragraphs flow, sentences are tighter, repetition is gone, errors are eliminated.

As a business writer and editor, my favorite activity is co-creating content with others. Regardless of who writes the first draft or two, magic happens when we think together to shape and sharpen ideas, words, sentences, paragraphs, and pages.

Refining words with others is a creative process that gives life to our ideas. At its best, writing together is a mind-meld with access to infinitely more brain cells.

You’ll be amazed by the quality of content you can co-create.